Post by B2C Database on Mar 20, 2024 18:00:37 GMT
Whether it is ordering products Registration form form Visiting important pages Or even calling us can be used as a conversion as well, and this conversion measurement is a preliminary measurement. We have to think about this one more time to calculate the return on investment (ROI). How to measure conversions It's easy to measure conversions for websites and applications. By using a tool called Google Analytics. In Google Analytics, conversions are called Goals. Setting Goals can be set in many ways. The details are as follows: Google-analytics-goal Metric ROI Google Analytics Goal Set-Up Destination means that the customer goes to the desired page, such as the ordering page. Duration refers to how long the customer stays on the website, such as staying longer than 30 seconds. Page/Screens per Session means in 1 visit, how many pages will the customer have to view, such as 3 pages? Event refers to when a customer does something, such as watching a video or clicking a link.
This type of conversion goal can be used in many USA CEO Email List different ways. Especially when paired with a tool called Google Tag Manager. We can see that conversions can be set in many different ways. But if we want to measure the return on investment (ROI), we try to set the goal as close to the point of revenue generation as possible. For example, if we sell E-books online, the point we should measure is the Thank you page after ordering. It's finished because this point is where the customer has already paid for the order. In addition to using conversions for calculating return on investment, conversions have many uses. Whether it is finding the most effective marketing channel Helps understand customer behavior Helps you know areas that need to be improved to increase the number of customers and much more.
How to calculate profit per conversion After we know about conversions, the next thing we need to find is profit per conversion. In this part, we need to look at the nature of the business and the past. If it's our business, customers can order and pay via the online system. This isn't much of a problem. Because we are able to measure results accurately. But the problem that may be encountered is At present, most customers in Thailand prefer to talk through various channels first and then transfer money to them again. This makes measurement difficult. If the situation is like this, let us find additional information. What is the profit per order? And what is the sales closing rate? Sales closing rate = [(Number of customers able to sell / Number of customers contacted) x 100] with the unit being %. Profit per conversion(Baht) = [Profit per order(Baht) x Sales closing rate(%)] For example, the profit per order is 1,000 baht, the closing rate is 25%.
Therefore, in creating The right content, at the right time, for the right person. You should understand first that What do customers want? So we will know what kind of content will be most likely to meet the needs of customers at that stage. Let's try it out together (don't forget to look at the pictures as well). 1. Awareness Stage “81% of customers research information online. before deciding to buy a product.” This stage is the point that every customer must pass through. This is a good opportunity to start sending content to them to start consuming and attracting their attention to social media. or your website because in this stage they are looking for information or learning about the problems they are encountering.
This type of conversion goal can be used in many USA CEO Email List different ways. Especially when paired with a tool called Google Tag Manager. We can see that conversions can be set in many different ways. But if we want to measure the return on investment (ROI), we try to set the goal as close to the point of revenue generation as possible. For example, if we sell E-books online, the point we should measure is the Thank you page after ordering. It's finished because this point is where the customer has already paid for the order. In addition to using conversions for calculating return on investment, conversions have many uses. Whether it is finding the most effective marketing channel Helps understand customer behavior Helps you know areas that need to be improved to increase the number of customers and much more.
How to calculate profit per conversion After we know about conversions, the next thing we need to find is profit per conversion. In this part, we need to look at the nature of the business and the past. If it's our business, customers can order and pay via the online system. This isn't much of a problem. Because we are able to measure results accurately. But the problem that may be encountered is At present, most customers in Thailand prefer to talk through various channels first and then transfer money to them again. This makes measurement difficult. If the situation is like this, let us find additional information. What is the profit per order? And what is the sales closing rate? Sales closing rate = [(Number of customers able to sell / Number of customers contacted) x 100] with the unit being %. Profit per conversion(Baht) = [Profit per order(Baht) x Sales closing rate(%)] For example, the profit per order is 1,000 baht, the closing rate is 25%.
Therefore, in creating The right content, at the right time, for the right person. You should understand first that What do customers want? So we will know what kind of content will be most likely to meet the needs of customers at that stage. Let's try it out together (don't forget to look at the pictures as well). 1. Awareness Stage “81% of customers research information online. before deciding to buy a product.” This stage is the point that every customer must pass through. This is a good opportunity to start sending content to them to start consuming and attracting their attention to social media. or your website because in this stage they are looking for information or learning about the problems they are encountering.